Building the Motorsports Commerce Platform
This questionnaire helps VASO Group design a commerce partnership that's built around F=ma Group's specific goals, audience, and capabilities — not a generic agency template. It should take approximately 20 minutes to complete.
e.g. "Generate a new revenue stream for RACER," "Be of greater service to fans," "Build a platform for brand partners to convert audience," or some combination.
Check all that apply.
A rough range is fine — this helps size the right infrastructure investment.
e.g. a GRIDLIFE event, Daytona, Long Beach, the Indy 500, or a RACER magazine editorial calendar date.
Sourcing model codes: 🏷 Licensed Brand | 🤝 OEM/Distribution Deal | 🏭 Private Label / White Label | ✏️ Developed from Scratch | ❓ Not Sure Yet
| Category | Interest Level (1–5 ★) | Sourcing Model Check all that apply |
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Automotive Performance Parts & Accessories
Intakes, exhausts, suspension, brakes, forced induction, ECU tuning
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Automotive Replacement Parts
Filters, brakes, belts, sensors, OEM-spec maintenance parts
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Automotive Exterior Accessories
Body kits, spoilers, wraps, emblems, tow hitches, roof racks
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Automotive Interior Accessories
Seat covers, floor mats, racing seats, harnesses, roll bar pads, gauges
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Car Care
Detailing, wash, wax, coatings, polishes, interior cleaners
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Automotive Lights, Bulbs & Indicators
LED upgrades, track lighting, accent lighting, replacement bulbs
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Oils & Fluids
Motor oil, coolant, brake fluid, transmission fluid, specialty racing lubricants
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Automotive Tires & Wheels
Performance tires, track compounds, aftermarket wheels, wheel accessories
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Automotive Tools & Equipment
Jacks, stands, diagnostic tools, track day kits, tire warmers, timing equipment
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Automotive Paint & Paint Supplies
Touch-up paint, vinyl wrap, ceramic coatings, prep supplies
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Motorcycle & Powersports
Motorcycle gear, helmets, parts, accessories — overlaps with GRIDLIFE audience
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RV Parts & Accessories
RV camping gear, towing accessories, motorhome components
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Heavy Duty & Commercial Vehicle Equipment
Fleet, truck, trailer, and commercial vehicle parts and accessories
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e.g. motorsport apparel/lifestyle gear, racing helmets/safety equipment, driver fitness/nutrition, sim racing hardware, collector memorabilia — categories that aren't strictly "automotive" but serve the same RACER/GRIDLIFE audience.
Check all that apply — and add a note if certain brands are better suited to specific categories.
Trademark classes for media (Class 41) are different from apparel (Class 25), sporting goods (Class 28), automotive parts (Class 12), etc. This affects how quickly a product line can launch under the brand.
Commerce operations require rapid decisions on listing content, pricing changes, and promotional offers. Who has the authority to approve?
Merch store, ticket sales, subscriptions — any transactional commerce.
These would be priority candidates for preferred distribution agreements or co-branded product placements. Please list any you're comfortable sharing.
High-quality listing images and A+ content are critical for conversion. RACER Studio is a natural fit — we just need to know what's available.
Check the channels you want to activate, then add a priority number if you'd like to sequence the launch.
Where do you want the RACER/GRIDLIFE commerce brand to sit in the market?
This affects margin, speed, inventory risk, and upfront capital requirements significantly.
This capital would be allocated across inventory, launch costs, and product development — the total budget F=ma can deploy to stand up the commerce business in Year 1. This figure directly shapes what we can launch, how fast, and across how many categories.
This covers the full Amazon ad network — Sponsored Products (PPC), Sponsored Brands, DSP display/video, Streaming TV ads on Prime Video, and Fire TV. A strong advertising budget in months 1–6 is critical for building rank, generating initial reviews, and proving the audience-to-purchase attribution story that becomes a RACER media asset.
Check all that apply and add approximate follower count where known.
This is a major traffic driver — the RACER and GRIDLIFE social audiences are a warm, qualified buyer pool. We want to understand how aggressively these channels will be used for commerce promotion.
For example: if RACER's Instagram has a paid partnership with a specific tire brand, promoting a competing tire brand through the storefront could violate that agreement. Flag any categories or relationships to flag.
Understanding who controls the content calendar helps us plan how commerce promotions get integrated and scheduled.
The ID Agency represents automotive brands. Are there existing client relationships that could create a conflict if RACER were to sell competing products or give preferred placement to a competitor? Please flag categories or brands to be careful around.
E.g. "We won't compete directly with our existing media sponsors," or "No tools/equipment — too complex to fulfill."
Ready to return this form?
Print to PDF (File → Print → Save as PDF) and email to Reggie Jonaitis at VASO Group.